Stationery products export prices do not rise, the industry

        At present, the price of Chinese stationery products exports has increased compared with the past, but the number is not a big increase, the price rise is not up the situation revealed no doubt.
        Data show that the current price of Chinese stationery exports than in the past has increased, but the number is not a big increase. For example, in the first half of 2012, the total export volume of the stationery industry was US $ 4.19 billion, up by 15.37% over the same period of last year, but the actual export volume increased by only 1.8%. Price rise does not rise the situation revealed no doubt.
        According to understand that this year, China's stationery industry is facing severe rising costs and other conditions, leading to the entire industry price rise, the amount does not increase the situation. Foreign trade growth shows a new change in price and quantity coordination, as labor-intensive products stationery industry, this feature is more obvious. From the past to win the price to promote the main. The rise in export prices has been the main reason for the continued growth of exports. But at the same time there is no increase in the number of exports, which makes the future industry exports growth slightly less power.
        Over the past decade, China's stationery exports are mainly to increase the number of the next ten years to achieve by the number of large, to change from strong to strong period. To this end, the whole industry must establish a new industrial development concept and brand concept, and constantly improve and improve the innovation system to achieve the industry and brand value creation. But this change, but paid a lot of price. This year the overall international market demand has been weak, the yuan continued to appreciate, the domestic labor and other factors of production costs are rising, raw material prices volatility.
        It is precisely because of this, the Chinese stationery industry on the one hand how to improve technology and quality, on the one hand to improve the value of the brand, and then in the industry smile on the next layer, become the next step in urgent need to solve the problem.
        Industry insiders know that many foreign stationery brands in China to find on behalf of the processing manufacturers, and then finished and then shipped back to the country, and then sold through the brand to the rest of the world. Therefore, foreign brands export a circle, the price increase countless. China obviously only earn a small amount of processing fees, but the developed countries have all the multinational companies to earn most of the profits, that is reflected in the national current account on the trade surplus, are counted in China's head. It is precisely because of this. The next step, China's urgent need to change the past, the foreign stationery brand is only OEM OEM production, only to earn the international processing of the lowest cost of passive situation.
        From 2000 to make a big change from the goal, China has gone through ten years. 2011, is the Eleventh Five-Year and 12th of the transfer of the year, in fact, has become China's stationery industry development of a landmark watershed, full access to the transformation and upgrading of the new period. The whole industry must establish a new industrial development concept and brand concept, and constantly improve and improve the innovation system to achieve the industry and brand value creation.
        However, it is easy to build a stationery brand. According to understand, in the past most of China's stationery manufacturers accustomed to OEM production products exports, not only the brand does not pay attention to the establishment of domestic and foreign sales channels are not. At present, OEM products, direct access to domestic channels, there are still many policy barriers.